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Klubnacht Social Media Invitation
(2019)

Work: art direction, photography

Concept and photography for social media presence (instagram, facebook, whatsapp) of the third annual Klubnacht party in Amsterdam (NL). This edition is called "Trio de Janeiro".






In collaboration with Denise Groen. More content to follow.


Tommy Hilfiger Fall 2018 Visual Merchandising Guidelines
(2018)

Work: art direction, branding, design, UI/UX design, print design

Design of the digital global Tommy Hilfiger Visual Merchandising Guidelines across all full price retail channels. Swipe the iPad below for a slideshow of static images. The actual guidelines are fully animated and interactive.


↑ Swipe the iPad to see more ↑

For the Shop-In-Shop business I designed a printed fold-out format.





The Fall 2018 Tommy Hilfiger VM Guidelines contained 19 foldouts and 22 individual EPUB format guidelines divided over 6 divisions. (Men's Sportswear, Women's Sportswear, Tommy Jeans Men, Tommy Jeans Women, Tailored and Kids.) Produced in collaboration with Ra Ra Gye.


Tommy Hilfiger Spring 2018 Digital Visual Merchandising Guidelines
(2017–2018)

Work: art direction, branding, design, UI/UX design

Digitalisation and redesign of the global Tommy Hilfiger Visual Merchandising Guidelines across all full price retail channels.









A total of 22 seasonal guidelines across 7 divisions (Tommy Hilfiger Sportswear Men and Women, Tommy Jeans Men and Women, Tommy Hilfiger Tailored, Tommy Hilfiger Kids and Tommy Hilfiger Footwear & Accessories). Epub digital format best viewed on iPad. The project included streamlining content creation workflows, quality control, design and concepting.


Tommy Hilfiger In-Store Images
(2017)

Work: branding, photography

A series of images commissioned for use in the Tommy Hilfiger Outlet stores. Here depicted in-situ.









Six images in total. Produced as both lightbox prints and framed digital prints on paper.


Tommy Hilfiger Pre-Spring 2018 Visual Merchandising Guidelines
(2017)

Work: art direction, book, branding, design, photography

The Pre-Spring 2018 seasonal Visual Merchandising Guidelines for Tommy Hilfiger (global). Guidelines for all full price retail channels.



Five books total: Men's Sportswear + Tailored, Women's Sportswear, Tommy Hilfiger Kids, Tommy Jeans Men and Tommy Jeans Women.


Tommy Hilfiger Fall 2017 Visual Merchandising Guidelines
(2017)

Work: art direction, book, branding, design, photography

The Fall 2017 seasonal Visual Merchandising Guidelines for Tommy Hilfiger (global). Guidelines for all retail channels.



Six books total: Men's Sportswear + Tailored, Women's Sportswear, Tommy Hilfiger Kids, Tommy Jeans Men, Tommy Jeans Women and Outlet.




ZONDE in het Bijbels Museum
(2016)

Work: book, design, flyer, illustration, poster

Exhibition identity for ZONDE (SIN) at the Biblical Museum in Amsterdam, programmed and curated by Aaron Eilander. The design consists of a poster (in collaboration with Line-Gry Hørup), a handout, a small online presence and a catalogue.



The foldable handout for the finissage at the museum, containing short descriptions of the artworks.





In chronological order the catalogue contains documentation of work by Rikko Voorberg, Heske & Wieke ten Cate, Meeus van Dis, Djuna Couvee, Pablo Rodriguez, Joos Jonges and Floor von Dülmen Krumpelmann,Collectief Walden





Publication with Sarah Arnolds
(2016)

Work: design, illustration, photography

Design and illustration for a new short story by writer and artist Sarah Arnolds (NL). The publication consists of a foldable A2 print. Illustration on one side, the short story on the other.




The text (in Dutch) can be downloaded here:


Lost & Found invitation
(2016)

Work: design, poster

Invitation and leader for the February 5th edition of Lost & Found.







Lost & Found is a night of stray images and sounds. Artists, writers and musicians present work in progress, experiment or present work that doesn't fit into their oeuvre (yet). A specific and unique stage for diverse and hybrid works which don't fit comfortably into galleries or museums.


Erik
(2015)

Work: cover design, illustration

Book cover design for the novel Erik by Pieter Tensen (NL).





The Young-Girl
(2014)

Work: book, design, photography, print design

Book, slideshow, sweater, T-shirt, shorts, sweatpants, and socks.


Under the title The Landscape of a Devastated Eros I designed and republished the text Raw Materials for a Theory of the Young-Girl (French: Premiers matériaux pour une théorie de la Jeune-Fille) by Tiqqun. The text is accompanied by illustrations by Ryoichi Ikegami taken from the manga Crying Freeman.



"[The text] dissects the impossibility of love under Empire. The Young-Girl is consumer society's total product and model citizen."
Taken from Semiotext(e)'s website

The book design was then translated into a tracksuit, consisting of a sweater, T-shirt, shorts, sweatpants, and socks.





This in turn is accompanied by a lookbook, consisting of edited images found on various tumblr journals.





















































Taken from a Crying Freeman synopsis:

"Yõ Hinomura, a Japanese potter, comes into the possession of some film showing an assassination by an agent of the 108 Dragons, a powerful Chinese mafia. When he refuses to turn the film over to them, they kidnap him. Hypnotized, he is trained as an assassin for them and his body is tattooed with dragons. He is given the codename Crying Freeman, because he cries after a kill and longs to be free."


Boys Will Be Boys
(2014)

Work: design, writing

An essay on the manifestation of male gender identity in contemporary perfume commercials.

As part of the motive question of my graduation year ‹what does is mean to be a man› I wondered what qualities are attributed to the contemporary man and where they come from. I decided to delve into the world of cosmetics—a predominantly feminine realm—to find out how the masculine is expressed.

Download the pdf here.


S/S 2014
(2014)

Work: book, design

A publication containing scanned and cropped images from fashion magazines (season spring/summer 2014). Juxtaposing the male mouths (closed), with the female mouths (open).











Publication with Sarah Arnolds
(2014)

Work: design, illustration

Design and illustration for a series of short stories by writer and artist Sarah Arnolds (NL). The publication consists of foldable A2 prints. Illustration on one side, the short stories on the other.



The texts (in Dutch) can be downloaded here:


I think we should start seeing other people.
(2013/2014)

Work: design, video

Campaign for the 2014 Gerrit Rietveld Academie open day, in collaboration with Lexi Visco (USA).



Building Mountains and Saving the World
(2013)

Work: book, design, illustration

A comparative work about the visual language of comic books and bodybuilding magazines. It consists of 6 A1 silkscreen prints.






Attached to this project is a small publication containing descriptive texts, an interview, and a short essay.








The phallus is everywhere but where it's supposed to be. A bulge that plays more on knowledge and suggestion. Yet we refrain from simply whipping them out and comparing.


Prints



↑ Homoprint
2014
screenprint


↑ Marginal Study (obliques)
2013
digital print and chalk marker


↑ Untitled (shld)
2012
digital print


↑ Yoko
2012
digital print


↑ Untitled (Sarah)
2012
digital print


All content © Peter de Voogt